The local pharmacys expanding role in the healthcare system offers a real opportunity to build loyal, long term relations with customers, helping to elevate some of the pressures on the pharmacy itself created by increased competition and downward pricing. 
 

Many of our pharmacy customers are establishing a clearly defined consultation zone in their stores. In this space customers can see healthcare information is available and a private consultation with the pharmacist is  accessible.

 

Emphasising a list of services available e.g Blood pressure testing reminds customers the pharmacy can be a 'free' trustworthy port of call for healthcare advice/ information help to drive potential custom into the store where their needs can possibly be meet without additional medical assitance. 

 

Delivering health advice on a one to one basis offers a unique opportunity to understand your customers future healthcare needs demonstrating the health benefits of good medicine management building a long term rapport.  This type of encouraged service offering can also lead to referrals to friends and families and have an overall positive impact on your business. This area could include store service graphics, branded leaflet units or wall prints.