Is it suitable to all pharmacy businesses
Its a misconception that a POS pack is only suited to a sales driven retail based pharmacy businesses e.g Boots. However we would advise that customers entering a 'dispensary' focused neighbourhood pharmacy still crave product information and are consumers susceptible to influential marketing material.
POS signage can be used to deliver information to inspire lifestyle changes or inform customers regarding new products with health benefits. Customers are not only focused on price offers. Satisfying the customers needs, anwering questions, directing and guiding customers around a store creates a satisfactory shopping experience helps contribute as one of the key factors that
persuade customer to return resulting in a regular loyal customer. The results of a well administered POS strategy will delivery enhanced sales over time.
Gondola Point of Sale - Signage
What is POS - Point of Sale
Temporary signage/printed material positioned in an area to attact attention to drive sales of that product by commuincating a desired benefit to the customer.
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Delivers Desired Product Information
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Delivers Price/Value Messaging
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Directs Customers in the Store
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Influences Purchasing Decisions
Data Strips - 39mm high x lenght of the shelf (easily cut to size) traditional used to display pricing but becoming popular to display a full lenght printed paper strip insert behind pricing to denote the category of the product shelf e.g. ' Gifts' or colour code departments
Shelf Talker - Hard plastic sleve available in a range of sizes approx from 100mm - 220mm in lenght up to approx 100mm in height. Good size to display information without affecting product visibility e.g. Did you know's on a chronic illness.../Twin Packs
Projecting Signage - Take the form of a small plastic clip that attaches or adheres to the data strip and holds a custom shaped card. Displays limited information as normally no bigger 100mm in diameter.The larger projecting mechanism is the ailse fin that is magnetic or clamp fixed, the insert is approx 100mm wide x custom lenght but can display substantial information if desired.
Call us today 018623852 to discuss how as experts in pharmacy signage we can help you maximise your stores opportunities.
