Is it suitable to all pharmacy businesses
Its a misconception that a POS pack is only suited to a sales driven retail based pharmacy businesses e.g Boots. However we would advise that customers entering a 'dispensary' focused neighbourhood pharmacy still crave product information and are consumers susceptible to influential marketing material.
POS signage can be used to deliver information to inspire lifestyle changes or inform customers regarding new products with health benefits. Customers are not only focused on price offers. Satisfying the customers needs, anwering questions, directing and guiding customers around a store creates a satisfactory shopping experience helps contribute as one of the key factors that
persuade customer to return resulting in a regular loyal customer. The results of a well administered POS strategy will delivery enhanced sales over time.
Gondola Point of Sale - Signage
What is POS - Point of Sale
Temporary signage/printed material positioned in an area to attact attention to drive sales of that product by commuincating a desired benefit to the customer.
Delivers Desired Product Information
Delivers Price/Value Messaging
Directs Customers in the Store
Influences Purchasing Decisions